Our story started in a hollowed-out Airstream outside Big Bend National Park, on a long trip to visit all 63 U.S. national parks. After a hot spring day on the Rio Grande and in the Chisos Mountains, one question wouldn’t let go: Why is a park this incredible so underrated? The answer was simple: heat. It then led to a bigger question: What does it look like to stay optimistic and adventurous in warmer temps?

Out of that night in Terlingua, Texas came the idea for gear built specifically for rising temperatures. I brought it to one of my best friends, and we set out to design clothing for life above 90°F / 35°C – tested everywhere from Arizona’s dry desert to New York City humidity and the arid steppes of Kazakhstan and Uzbekistan.

Our mission is simple: make hot-weather gear that you’ll want to wear.

Doug
Co-Founder & CEO