Corona del Mar BID
Economic Development

Marketing and Special Events

Over the past 17 years, The Corona del Mar Business Improvement District has proudly supported the district’s business owners through cooperative marketing efforts with the Corona del Mar Chamber of Commerce by assisting with campaign and event funding that make the CdM business district so unique.

Explore Corona del Mar

“Shop Local” Marketing Campaign

The “Shop Local” Campaign is a collaborative effort to draw the awareness of the local residential community to the unique variety of shopping and business services available in the CdM village business district and the importance of supporting the local business environment.  Corona del Mar is known for its walking atmosphere and connection to the businesses and residential areas, and this campaign is a grass roots effort to strengthen that connection.

Campaign Components:

  • Year-Round Lite Pole Banners decorating PCH with colorful campaign artwork inspiring a shop local environment.
  • Campaign Newspaper & Digital Advertising promoting campaign awareness to local readers in a larger demographic.
  • Direct Mail Residential Marketing delivering the campaign message to the homes of local residents.
  • Business Sidewalk Sales on the 1st Saturday of each month giving the merchants a chance to show off their products and services in a festive walking environment. (Temporarily discontinued)
  • Social Media Marketing through #Explorecdm Hashtag

Corona del Mar Business District Interactive Website

The BID is proud to provide the Corona del Mar Business Community with a state-of-the-art informational website illustrating details on BID projects and initiatives, community workshops, and to serve as a great resource for business owners to see how their assessment funds are being spent.  The BID hopes the information you find on this website will provide a better understanding on how to get involved and how we can assist our Corona del Mar Business Owners navigate their way through city issues.

Annual Town Meeting

(A Cooperative Effort with the Corona del Mar Resident’s Association)

The Annual Town meeting is cooperative effort between the Corona del Mar BID and the Corona del Mar Resident’s Association. This event is open to all business owners, residents and city officials to discuss hot topics within the Corona del Mar Community and to allow for community feedback and Q&A.  The meeting is held each Spring at the Sherman Library and Gardens.  Please see calendar of events for exact dates.

Corona del Mar Business Directory

(A Cooperative Effort with the Corona del Mar Chamber of Commerce)

A colorful annual publication direct mailed to 12,000 households and distributed throughout the year.  Publication includes an alphabetical listing of all BID members.

Beautification Awards

The Corona del Mar Business Beautification Award is a program designed to encourage and honor business owners in the CdM Business District for upgrades made to the physical appearance of their storefronts.  This could range from complete remodels to simple new features.  The atmosphere and aesthetics of the village is a project all business owners should take pride in, and by working together, and with your involvement, we all contribute to the success of our community and become that much closer towards achieving the overall Vision Plan for CDM.  In return for their efforts, the recipient of the award will receive public relations and marketing benefit.  See the home page for full details.

Annual Marketing & Event Contributions

(Sponsorship Contribution to the Corona del Mar Chamber of Commerce Events)

  • Corona del Mar Christmas Walk

Previous Marketing Campaigns

  • Corona del Mar VIP Card Program
  • Shop Corona del Mar Holiday Ad Campaign