Corona del Mar BID
NB City & CdM BID Officials Celebrate Flower Street Sign Project Completion


The Corona del Mar Business Improvement District (CdM BID), an entity of the City of Newport Beach, recently completed a project to install decorative flower street signs along East Coast Highway through the CdM business district.

The decorative flower street signs are a project that stemmed from the Corona del Mar Business Improvement District’s Marguerite Intersection Improvements that began in 2014.

Corona del Mar has long been known for its popular “Flower Street” names and the new signs include a colorful illustration of the flower in which the street is named. The CdM BID is fully funding the project to include design, sign fabrication and installation for all of the flower streets along with the new matching signs for East Coast Highway. The only intersections not included are the locations with traffic signals or the signalized crosswalk. There were a total of 52 signs purchased (this includes the East Coast Highway signs) and the total estimated cost is approximately $16,000.


A nostalgic campaign is currently being planned to offer members of the community the opportunity to obtain the older or vintage flower street signs for their own by a silent auction bid during the 39th Annual Corona del Mar Christmas Walk hosted by the Corona del Mar Chamber of Commerce on Sunday, Dec 3, 2017.

The vintage signs will be stored at the City Warehouse until the event and the plan is outlined.  Details of the sign program will soon be available on the CdM BID website where you may also find details of past and future physical improvement projects, marketing campaigns and more by visiting: